Distribution channels for advertising have become more diversified than ever before. Banner ads on websites, smartphone applications and home screens, advertising virtual billboards in games such as The Sims, Counter-Strike, Second Life and Need for Speed, targeted ads in social media like Facebook and MySpace have brought advertising from the days of Radio, Television and Print into the digital age.
Websites & Banner Ads
Banner ads are the most common forms of adversting today. From content within the Disney, Nickelodeon and educational sites, (shown below) to ads within Android/iPhone/iPad apps. Banner ads have become so commonplace that a a niche market has been created within the software community. Programs such as Ad Free on Android and AdBlock in Firefox/Chrome exist to combat "banner spam".
Social media sites such as facebook utilize data from every click you make, tied to you profile data and your friends activity to predict ads that you are more likely to click on or like for presentation within your portal page.
Marketers find all manner of places to put advertisements, from the common newspaper and TV ad spots, to product placement within television shows. Such as Dr. Sheldon Cooper's Alienware laptop in The Big Bang Theory to the Audi smartcars in I, Robot.
Look at this Youtube video, brief history of product placement in movies:
The CW broadcast company placed a fully working android device within an Entertainment Weekly magazine.
The next new wave of product placement is within videogames. After their success in in-game billboards for Half Life 2, Valve Studios partnered with Engage, an advertising agency dealing with new media, to embed Subway billboards within their muliplayer game Counter-Strike. Best Buy purchased store locations and Cingulair (Now AT&T Wireless) bought their logo onto the phone within E.A. Games' Need for Speed.
AXE garnered a neon billboard within UBISoft's Splinter Cell title.